Case Study · Industrial Cutting Tools

AshCam
Cutting Solutions

Name: Zenara Designs
Price range: $$

A new website, logo and business cards for a Toronto supplier of Japanese-made T.C.T cutting blades. Six decades of trade know-how, with a brand as sharp as the blades.

Custom websiteLogo designBusiness card designBrand palette

The AshCam Cutting Solutions homepage on a laptop, from the hero down to the footer

The AshCam Cutting Solutions homepage on a phone

Live site, scrolling · hover to pause

Client: AshCam Cutting Solutions Ltd.
Industry: Industrial cutting tools
Location: Toronto, serving the GTA
Year: 2025

The Brief

Sixty years in,
ready to be found.

AshCam Cutting Solutions has been in the cutting business since 1964, and today stocks Japanese-made T.C.T carbide blades and industrial tools for contractors across Toronto and the GTA. The expertise was there. It needed a brand and a website to match.

We designed a bold saw-blade logo, set a slate and safety-orange palette, made business cards that feel at home on a jobsite, and built a website that sends contractors straight to the blades or a quote.

The Website

Built for the
jobsite.

AshCam Cutting Solutions homepage hero: “Blades that don't quit.” beside a cutting machine throwing sparks

Products up front
T.C.T blades one click from home.
Quote first
“Get a Quote” on every screen.
Local reach
Toronto, Vaughan, Markham and more.
Phone first
Tuned for thumbs, then desktop.

Logo & Branding

A mark with
teeth.

A saw blade, teeth and all, spins behind a bold italic AshCam wordmark on a black bar. Safety orange and slate grey keep it loud enough for signage and clear enough for a browser tab.

Typography

Inter Bold
Headlines
Inter
Body

Palette

#495057
Slate
Business card face
#343A40
Graphite
Card accents
#EE6216
Safety Orange
Logo, buttons & highlights
#F8F6F2
Workshop White
Website sections

Business Cards

Sharp on
both sides.

The front is all brand: the logo, the line “Performance blades and cutting solutions for all your needs.”, and an orange arc that echoes the blade. The back puts the owner's name and every contact detail beside the logo, each with an orange icon so it scans in a second.