Web Design, SEO & Growth
Notes on BuildingWebsites That Work.
Practical advice on web design, local SEO, and getting more enquiries from your site, written for small businesses in Markham and across the GTA.
All articles
9 posts
industry guides
What Should an Ontario Law Firm Website Actually Say?
Most law firm websites don’t suffer from a lack of content. They suffer from vague content. Here’s how Ontario firms can structure their websites around the questions prospective clients actually have.
Updated September 23, 20268 min read
checklists
The Small Business Website Launch Checklist
The checklist we run before handing over any website: content, technical setup, forms, analytics, performance and local search. Free to use on your own site.
Updated September 23, 20263 min read
industry guides
How Renovation Companies Should Build Project Pages That Rank and Win Leads
Most contractors already have great project photos sitting in one unexplained gallery. Here is how to turn your strongest jobs into project pages that help homeowners and search engines understand your work.
Updated September 23, 20268 min read
web design
Do You Need a Website If You Already Have Instagram and a Google Business Profile?
Plenty of GTA businesses run on referrals, Instagram and a Google Business Profile. Here is what each one does well, where each runs out, and when a website starts doing work the others can’t.
Updated September 23, 20265 min read
SEO
Local SEO for GTA Small Businesses: What Actually Moves Rankings
Most local SEO advice is a list of fifty tactics. For a small business in the GTA, a handful do most of the work. Here they are, in the order we would do them, with Google’s own guidance linked.
Updated September 23, 20265 min read
pricing & planning
How Much Does a Website Cost in Toronto and the GTA?
Quotes for a small business website in Toronto can differ by a factor of ten. Here is what actually drives the price, what you keep paying after launch, and how to compare quotes fairly.
Updated September 23, 20265 min read
pricing & planning
How to Choose a Web Designer in the GTA: Questions to Ask First
Portfolios all look good and every proposal promises a fast, modern site. Here is how to tell GTA web designers apart before you have paid anyone, including ten questions to ask on the first call.
Updated September 23, 20264 min read
web design
How to Tell If Your Website Is Losing You Customers
You rarely see the customers a website loses. These five checks, all free and doable in an afternoon, show whether yours is quietly sending enquiries to competitors.
Updated September 23, 20264 min read
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